H2 - Federal Ministry for Economic

Description

Getting energy out of hydrogen as a modern way to move things from a to b is the main topic of the actual monthly report published by the Federal Ministry for Economic Affairs and Energy. They challenged us to make something visible, which usually is invisible. Playing around with different states of aggregation of water (which inhibits hydrogen), we created various images with sprinkling bubbles and fog that wobbles around. With AD Dorothee Swinke, we selected and finetuned the final abstract images from our output archive.

agency: Zum goldenen Hirschen
art direction: Dorothee Swinke
creative concept: SCHMOTT
set design: SCHMOTT
retouch: Josef Gassebner