Schmott

Info
Tear Sheets
Ping Pong
Archive
IN LI Shop

Project

High Voltage for Business Punk magazine

Editorial with the Mercedes Benz EQC for Business Punk magazine

Description

What a fascinating and excellent futuristic sound coming out of the new Mercedes EQC while driving into the big photo studio in Frankfurt. The car is fully battery-powered and is the main protagonist in this editorial for Business Punk magazine. The task could not have been better for us: Various fashion items and a whole car to stage the different sujets! We jumped directly into it – well after checking out the car and the car’s software and HiFi system :) – and got inspired by the world of a modern vehicle with its forms, surfaces, materials, and specialties. It was a lot of fun to find the right angles and perfect spots depending on the different items instead of building up a whole new set.

Client

Business Punk Magazine

Production/Edit

Tobias Heuser

Styling

Siems Luckwald

Retouch

Jeremias Urban

SCHMOTT High Voltage for Business Punk magazine
SCHMOTT High Voltage for Business Punk magazine
SCHMOTT High Voltage for Business Punk magazine
SCHMOTT High Voltage for Business Punk magazine
SCHMOTT High Voltage for Business Punk magazine
SCHMOTT High Voltage for Business Punk magazine
SCHMOTT High Voltage for Business Punk magazine
SCHMOTT High Voltage for Business Punk magazine
SCHMOTT High Voltage for Business Punk magazine
SCHMOTT High Voltage for Business Punk magazine
SCHMOTT High Voltage for Business Punk magazine
SCHMOTT High Voltage for Business Punk magazine
Next project