What a fascinating and excellent futuristic sound coming out of the new Mercedes EQC while driving into the big photo studio in Frankfurt. The car is fully battery-powered and is the main protagonist in this editorial for Business Punk magazine. The task could not have been better for us: Various fashion items and a whole car to stage the different sujets! We jumped directly into it – well after checking out the car and the car’s software and HiFi system :) – and got inspired by the world of a modern vehicle with its forms, surfaces, materials, and specialties. It was a lot of fun to find the right angles and perfect spots depending on the different items instead of building up a whole new set.
Business Punk Magazine